The Timekeeping branch of TAG Heuer, the leader in prestigious sports watches and chronographs since 1860, is delighted to announce a long term strategic partnership with the market leader for Timing and Circuit management software solutions in the world, Supersport.

This strategic partnership represents the materialisation of a shared vision between two famous and well-respected supporters of the Timing industry for the constant quest of innovative Global Solutions for Timing. It will allow TAG Heuer and Super Sport to combine their know-how and knowledge base in terms of development, design, brand management and distribution networks.

This alliance is distinguished by the twin themes of comprehension and modularity. Capitalizing on the base of the famous Wintime F1 software, the new TAG Heuer software is the most comprehensive in the marketplace and propose various, modular and expandable solutions, such as the tracking of all race information,  customer management, karts maintenance, and speed control.

Commenting on the transaction, Mr Jean-Christophe Babin, TAG Heuer’s President and CEO , said: "The SuperSport Circuit Managment and Timing software are highly innovative in modularity and comprehension. As a global solution for Corporate karting circuits, it is very different from the more established timing specialist software. Additionally to our “TAG Heuer by Chronelec” range of transponders, we look forward to proposing innovative solutions and developing the business internationally."

David Hutchinson, Founder and President  of Super Sport, stated: "I am extremely pleased to be able to work with such a well-respected and legitimate brand  like TAG Heuer. From the Olympic games in the 1920s, nobody can pre-empt such history in the Timing world. Our varied and complementary skills are based on common values of excellence. This agreement will mean new synergies and new long-term projects."

SuperSport will continue to manufacture and distribute its Wintime F1 sofware under the ‘Tag Heuer’ name. The company will benefit from broader integration of its distribution into the TAG Heuer structure as a consequence of the partnership.

For more information on the TAG Heuer Circuit Management and Timing software, please contact Super Sport (all countries, except USA) at david@supersporttiming.com or PTP Timing (USA) at info@ptptiming.com. For more information on Timing Hardware solutions, please contact Sports Timing Systems (UK/Eire) at info@sportstimingsystems.co.uk or TAG Heuer Timing (others countries) at  info@tagheuer-timing.com.
 
TAG Heuer, the leader in prestigious sports watches and chronographs since 1860, is one of the largest and fastest growing luxury Swiss brands. The Swiss brand draws upon its active engagement in the world of sports to create the most accurate timekeeping instruments  in the world.  From the Olympic Games in the 1920s to its role as official timekeeper to within 1/10,000th of a second for the legendary Indy 500 from 2004 to 2006, TAG Heuer, in a constant quest for innovation and precision  continues to aim ever higher, as reflected by its recent partnership with Chronelec, the well-known transponder company.

Thanks to this expertise and know-how, TAG Heuer pioneered one of the first certifications for Timing devices in the sport industry with the FIS ( International Ski Federation) followed by the FEI ( Federation Internationale d’Equitation). Today, complimented by the "TAG Heuer by Chronelec" products, the range of timing devices available to the timekeeping world is unique, modular and expandable and  provide “Global Solutions for Timekeeping " for the most demanding sports events.